Camping World

I led a team in creating engaging content for our social media and nationwide initiatives, establishing content direction and maintaining brand consistency. I also improved post-production workflow, leading to better efficiency and high-quality deliverables.

I led the creation of customizable and scalable MOGRTs to maintain brand consistency and streamline our motion graphics production. This resulted in over 200 long-form pieces produced in just two months, significantly improving our efficiency. Additionally, I established clear standards for the motion graphics used at Camping World, further enhancing our brand's visual identity.

As the team leader, I improved our creative output by defining long-form content, creating scripts for retail marketing, streamlining processes with the post-production team, editing national commercial ads, and implementing new camera systems for faster production.

We improved team communication and collaboration by establishing a clear project management workflow using Asana software.

During my time at Camping World, I worked with the social media manager to implement CapCut and boost productivity. We held weekly meetings to strategize on leveraging social media, resulting in reaching 100,000 followers on our YouTube Channel.

I focused on creating high-quality edits for national ad projects, retail content, and internal video podcasts led by our c-suite. I also prioritized developing efficient solutions for delivering content promptly while establishing a unique visual identity.